Olympic medal totals 202210/13/2023 People tuned in to watch 4.3 billion minutes of the various events across the network's digital and social media channels over 18 days. Still, the executive touted the company's success on online platforms, noting the Beijing events were the most streamed Winter Games ever. "They were made whole throughout the entire Olympics," he said. It is unclear whether the network turned a profit this time or lost money on the Beijing Games.īut Bevacqua said advertisers were given additional commercial time to make up for the absence of eyeballs. NBC is forking over approximately $1.3 billion every two years through 2032 to broadcast the summer and winter Olympics in the U.S. and China, controversies regarding the host country's human rights record, as well as a general lower level of interest in the sports that make up the Winter Games. This year's lackluster numbers are also likely due to the significant time difference between the U.S. "We had 1,600 people in Stamford and 600 people in Beijing," Bevacqua said, referring to the size of the network's crew in Connecticut. They included the lack of crowds because of the pandemic and "very harsh protocols in China" that kept family and friends out of the stands and limited the size of the network's coverage teams in Beijing. Several factors contributed to the audience's waning interest, he said. "This was probably the most difficult Olympics of all time," NBC Sports Chairman Pete Bevacqua told The Wall Street Journal. That is a sharp decline from the 19.8 million average for the 2018 Winter Games in Pyeongchang, South Korea, which at the time was the least-watched Olympics in history, having dropped 1.5 million viewers from the Sochi Olympics. Germany (8 gold, 5 silver, 1 bronze) - 14. The Netherlands Irene Schouten has claimed the second gold medal of the 2022 Winter Games, winning the womens 3000m speed skating with an Olympic-record time of 3:56.93. Russian Olympic Committee (4 gold, 5 silver, 8 bronze) - 17. The reports indicate there was an average total audience of 11.4 million viewers for the 2022 Beijing Olympics. Norway (9 gold, 5 silver, 7 bronze) - 21. At the 2022 Games there were 109 gold medals in total, up from 102 in Pyeongchang four years ago and a far cry from the 16 on offer at the first Winter Olympics at Chamonix in 1924. #Olympic medal totals 2022 tv#If there were medals for viewership, the year's Olympics wouldn't get anywhere near the podium.įigures released Monday show NBC's Winter Olympics coverage in China drew the smallest TV audience in its history, dropping more than 40% since the last Winter Games. That is a sharp decline from the 19.8 million average for the 2018 Winter Games in Pyeongchang, South Korea. Reports released Monday indicate there was an average total audience of 11.4 million viewers for the 2022 Beijing Olympics.
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